About Us


We are an international group of researchers who are interested in how celebrities shape North-South relations.

Trusted celebrities with simplistic but powerful ideas are changing the relations of expertise between North and South. Still, academic discussion over celebrity engagment is often limited to theoretial critique or normative name-calling, without much grounded research into what it is that celebrities are doing, the same or differently —in different or even the same places—throughout the world.

Crucially, little attention has been paid to the Global South, either as a place where celebrities intervene into existing politics and social processes, or as the generator of Southern celebrities engaged in ‘do-gooding.’ Understanding the multiple meanings of how celebrity engagements shape North-South relations has important implications for what we give in aid, how we shop and who we are willing to let in our borders.